Do you want to produce creative content that makes the audience want to crawl into their screens just to keep reading more? Do you want to create necessary content that’s shared, rather than left decaying in a dark corner?
Being a creative content writer isn’t challenging, but being a content writer that produces valuable content is an actual skill. Optimize content is more important than ever, and you can turn content writing into a money-spinning freelance business as a skilled writer.
But it’s not just a case of thrusting out 1,000 words with a few subheadings. Excellent creative content writing grabs attention, use best content writing tips makes the person who reads zero in on your message, and inspires them into action.
Sound good? These top five tips will make you a better content writer, so let’s begin.
Spike Your Creative Content Headline
‘How I Set Up a Lucrative Design Business’ is a headline that tells the audience very little. Instead, ‘How My Design Start-Up Got to Six Figures in Three Months’ is a headline that people are going to click on.
Why? Because the second headline is far more noticeable. It not only assures to describe how a design business became lucrative quickly, but it makes the reader feel like if the writer could make that money, so can they if they read the following article.
The headline is one of the essential parts of your article, yet many writers spend the least time on it. Headlines can affect how readers interpret the piece and whether they’ll read it at all.
Tips to write a good content never mislead your reader with a false headline, but make sure you inspire them to click through.
The First Sentence Needs to Hook
Just like the headline gets the reader’s attention to the blog, the job of the first line is to build their interest and get them to read it.
A vertical first line will let the reader know that they should continue reading for the payoff and that it will be worth their time. Precise and tetchy first lines are usually more helpful than long-winded sentences.
The strategy for developing a killer first line is to shorten it. Take out unnecessary words and make it enjoyable.
The first line of this article could have said, ‘Do you wish to be a better content writer so that people will enjoy your blogs?’ And sure, that would have made the same point. But it lacks any enthusiasm. It lacks inspiration.
Have a Purpose
Businesses all over the world know that they need content on their websites. But too many blogs are stuffed with nonspecific creative content that lacks tenacity other than ticking the ‘we have content’ box for Google ranking.
Appealing and shareable content must have a reason.
Creative Content should do one or more of these things;
When you start to plan your piece of content, you need to understand which of these central purposes it will fulfill and focus on it to satisfy the reader. Without understanding what the goal is, you will get halfway through and realize that your article is blurred. And your audience? They will not even get halfway through.
How to Add Creative Content in Personality
Personality shining through in content is a magnet for readers and hugely beneficial for brands. As a freelance writer, you will probably be writing for different companies and will need to write in many different tones.
A firm selling retirement features will use a different brand style and personality than a business selling roller skates for children. Adding, in essence, depends on the brand guiding principle but can be done in many kinds.
It’s essential to retain a consistent personality when writing content for brands. If you are writing one article using colloquial language and the other formally, it will jar with the reader, and the product will lose its authority. Brand guidelines are standard in big companies, but smaller companies may have a customer in mind.
Become a Technical & Creative Content Writer That Writes Words Like Silk
Becoming a content writer that creates engaging, purpose-driven articles isn’t as complicated as you might’ve thought. But you need to remember that you are writing content for a reader, not just to fill up space on any company’s blog.
With the mind reader, you can craft a must-click headline, an attention-grabbing first line, and a meaningful article to follow. Improving your content writing will always come down to practice, but with these five tips, you’ve learned essentials that some writers never know.
And if you’ve got article needs that you’d instead outsource, we can take those off your hands and give you unique content written by our experts. Get in touch to see how we can assist.